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That’s not the endgame, because advertisers don’t trust publishers: they need their ads to load from, and phone back to, servers that they control. If they trus
by Analemma_ 6y ago
That’s not the endgame, because advertisers don’t trust publishers: they need their ads to load from, and phone back to, servers that they control. If they trusted publishers enough to do something like you describe, they’d already be evading adblockers by just serving the ads from the publisher’s page.
- samcheng 6y agoI think you have it backwards. The advertisers can serve the publishers' content themselves, rather than the publishers serving the advertisers' content. See Google's AMP. Of course, the publishers will need to trust the advertisers, but I don't see how they have much choice...