And yet it keeps coming up at the american based global company i work at as a term many women do not like or consider gender neutral, consider maybe that there

And yet it keeps coming up at the american based global company i work at as a term many women do not like or consider gender neutral, consider maybe that there are people outside your limited social circle who view it differently and in large companies spanning the globe they need to take into account other cultures and people who are not in america?