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We've been using Optimizely more and more extensively (we have a slightly unusual use case for it), and it's been fantastic at successfully ratcheting up conver
by sgrove 15y ago
We've been using Optimizely more and more extensively (we have a slightly unusual use case for it), and it's been fantastic at successfully ratcheting up conversions. We use it in concert with mixpanel when we need to push people along a funnel.
The tool's insanely easy to implement, a joy to use, and I get to rely on them to tell me when something is statistically meaningful.
- walrus 15y agoWhat is your slightly unusual use case?
- sgrove 15y agoWe actually deploy it across a number of client apps, rather than just our own site. We use it to run a dozen or so tests at any given time across multiple apps, and to quickly iterate on others' products. It's an interesting combination with mixpanel. If we could get one more thing from Mixpanel, we'd really be set - I'm bugging them, we'll see if they come out with it!