I believe that every business (in a certain segment) has its own KPIs. Without knowing what space you are actually in, it might be hard to answer that question.

I believe that every business (in a certain segment) has its own KPIs. Without knowing what space you are actually in, it might be hard to answer that question. For some this is sign-ups, tweets or MAU. Identify the key metrics first and concentrate on those for the dashboard. The less you have the more significant they become and thus you can tailor your efforts more effectively towards achieving those goals.