I think the average person that cares about tracking worries about the privacy implications if someone can look at their individual actions/conversations, but n

I think the average person that cares about tracking worries about the privacy implications if someone can look at their individual actions/conversations, but not so much about being marketed to as part of a group. The actions of Cambridge Analytica-type groups are an important issue, but I don’t think FLoC is trying to solve that.