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That's just rap (and other pop music). I feel like a "product placement" vs a "product reference" is a key distinction. Rappers reference Cash App because of wh
by moate 6y ago
That's just rap (and other pop music). I feel like a "product placement" vs a "product reference" is a key distinction. Rappers reference Cash App because of what it represents, not because they're being paid to endorse it.
Like when YG Nipsey dropped "FDT "it wasn't a campaign ad, and Smith and Wesson wasn't funding "Nickname" by Qadir. Way different from Coke paying to have a bottle on the table during Modern Family or whatever.