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It's still very debatable whether advertising works at all, not just targeted but in general. And if it does, the extent is questionable too. Freakonomics had a
by superbcarrot 6y ago
It's still very debatable whether advertising works at all, not just targeted but in general. And if it does, the extent is questionable too. Freakonomics had a very good episode on this a few months ago - https://freakonomics.com/podcast/advertising-part-2/ https://freakonomics.com/podcast/advertising-part-2/
- mytailorisrich 6y agoNot all advertising works. Obviously. That does not mean that advertising does not work or that it is debatable in general. It is debatable for specific scenarii. I think that episode of freaknomics says pretty much that. What this means, IMHO, is that it is very important to be able to measure results so that you can decide based on data and stop throwing money in the wind if it in fact does not make a difference.