> I run a subscription site and just recently added a cancel button. I used to make customers file a support ticket. The previous thinking was that if you put u

> I run a subscription site and just recently added a cancel button. I used to make customers file a support ticket. The previous thinking was that if you put up a barrier to cancelling there’s a chance the user will defer it and give you another month or two of revenue. There are a lot of sites that do that (the New York Times, and the Economist), and I never considered it unethical so much as shrewd? Anyway, I decided to add a cancel button, and the only thing I’ve seen drop off is the number of support requests I receive, which is nice. There’s been no difference in the cancel rate at all. It's shrewd to waste your customer's time and hope they forget? Wouldn't this energy be better spent making the product better, this way they don't even consider cancelling? You mentioned two companies that were for a time dealing with the transition from print to digital and the decay of advertising revenue. They were holding on in anyway possible. I wouldn't use them as a model for how to run your own subscription base business.