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• madeofpalk 6y ago
  You never considered it unetheical despite knowing you're taking advantage and milking customers? Do you now consider it unethical?
• binaryblitz 6y ago
  >I never considered it unethical I'd say a vast majority of people (as well as all CC companies) will vehemently disagree with you.
• ctvo 6y ago
  > I run a subscription site and just recently added a cancel button. I used to make customers file a support ticket. The previous thinking was that if you put up a barrier to cancelling there’s a chance the user will defer it and give you another month or two of revenue. There are a lot of sites that do that (the New York Times, and the Economist), and I never considered it unethical so much as shrewd? Anyway, I decided to add a cancel button, and the only thing I’ve seen drop off is the number of support requests I receive, which is nice. There’s been no difference in the cancel rate at all. It's shrewd to waste your customer's time and hope they forget? Wouldn't this energy be better spent making the product better, this way they don't even consider cancelling? You mentioned two companies that were for a time dealing with the transition from print to digital and the decay of advertising revenue. They were holding on in anyway possible. I wouldn't use them as a model for how to run your own subscription base business.
• Karunamon 6y ago
  Speaking as a customer, when I take over the world it will be grounds for summary execution if I have to talk to someone to cancel what I signed up for with a couple of button clicks. The NYT is a very, very legacy outfit and it's probably not a good idea to take cues from them.
• romanovcode 6y ago
  Aren't you shooting yourself in the foot by this logic? If the ticket takes so long to reply and next billing cycle ensures I am sure as hell gonna chargeback the extra transaction.