4 ms·
That's a very naive view of advertising. Many ad campaigns are successful despite hard data, not because of it.
by adambyrtek 15y ago
That's a very naive view of advertising. Many ad campaigns are successful despite hard data, not because of it.
- ThomPete 15y agoI have worked in advertising so I wouldn't think I am naive about it. The difference is what kind of claims you are making and what you are trying to make people do. Public campaigns is often about discouraging people from no buying certain things. Advertising in general is about getting people to buy things. It's easier to get people to go to mcDonalds than it is to make them drop mcDonalds.