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In my completely anecdotal experience, Facebook has been far, far, better at targeted advertising than google. Facebook seems to know what Kickstarter products
by moksly 6y ago
In my completely anecdotal experience, Facebook has been far, far, better at targeted advertising than google.
Facebook seems to know what Kickstarter products I’ve backed, what specific miniature paints I like and seemingly which I’ve already bought. Possibly because a lot of my miniature hobby socialising takes place in messenger and on Instagram.
Google by contrast is so bad at advertising, that I often have to re-search on duck duck go to find a webshop that I can actually use post-brexit. Maybe because google knows I don’t speak Spanish, Italian and suck at German? But I mean, I still buy stuff from Spanish websites using the translate function in chrome, so, shouldn’t they know better?
Anyway, for me personal and anecdotal, it seems google is really bad at predicting what I want. I mean, even for content. The front page of YouTube is full of videos I’ve already seen...