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Brilliant. However, I'd argue that SEO, project management, and development are fairly abstract to many. Thinking about it more, I think UX has a lot in common

Brilliant. However, I'd argue that SEO, project management, and development are fairly abstract to many. Thinking about it more, I think UX has a lot in common with project management. They're both positions that are about overseeing components. I mean, it's easy to theoretically overlook why you even need managers period. It seems like you wouldn't NEED them because all of the component pieces could do the job, until you realize you do. I just think we've learned over time that project management is needed. We haven't yet decided if UX (as in, someone overseeing and synthesizing IA, graphic design, dev) is needed in the chain of command.

awj 15y ago
Except that those have definable effects, or at the least can be based in definable problems. "By using $SEO_technique, we were able to move up to $position in searches for 'blah blah blah'" "Our projects currently run over budget by $ugly_number and blow past their deadlines by $uglier_number. We need better project management to fix this." What's a similar "here's how UX/lack thereof is making your life easier/harder" story? It doesn't have to be abstract, it's just commonly being presented this way. Breaking it down into something like "an A/B test showed that people hit the download/purchase button $magic_unicorn_percentage more times after this kind of design change" can easily put the importance in terms that anyone at any level of management can understand.