I think the point being made here is that building a business takes time too (e.g. acquiring customers), if other new entrants or existing companies adopt your

I think the point being made here is that building a business takes time too (e.g. acquiring customers), if other new entrants or existing companies adopt your foss software you may not be able to establish/grow the business as you might have imagined. Assuming that the other companies would quickly notice and adopt that foss software