It's not unrelated though. It reminds me of savvy car companies in the 1980s who realized there was a huge untapped market for cars that appeal to women. So th

It's not unrelated though. It reminds me of savvy car companies in the 1980s who realized there was a huge untapped market for cars that appeal to women. So the best way to deal with that was to bring in female designers. I'd imagine the effect is similar here.