During those 10 years, mobile went huge and PC demand stagnated. You can look up corporate revenues and news coverage to verify that for yourself, if you don't

During those 10 years, mobile went huge and PC demand stagnated. You can look up corporate revenues and news coverage to verify that for yourself, if you don't believe me. It's easy to see how that market environment gave Apple a leg up. Anecdotally, I bought one or two new laptops in the 10 years prior to the pandemic, but I probably bought eight or nine different phones. And while there was a little PC innovation (mainly at the earlier part of that decade), phone hardware got sooo much better. Snapdragon SoC, waterproof flagship phones, awesome cameras, 4G, the whole nine yards. In my mind, M1 is kind of an extension of that smartphone innovation, bridged from iPad and iPhone to the Mac.