2 ms·
I can't imagine that they're willingly giving up piles of money. Assuming they aren't, that may mean that individual tracking & targeting simply didn't add much
by ineedasername 6y ago
I can't imagine that they're willingly giving up piles of money. Assuming they aren't, that may mean that individual tracking & targeting simply didn't add much value in attracting customers and sales.
Or they've but up such a massive database of individual behavior that they can now generalize that to targeted groups instead of individuals.
The article also just says they won't sell ads or invest in that technology, not that they won't still track and use the data in some other ways. They've probably invested plenty already to not need to push it further.
- ipsum2 6y ago> that may mean that individual tracking & targeting simply didn't add much value in attracting customers and sales. No, personalized advertising is the key to Google's ad success. The main reason Google is doing this is to cement their ad monopoly. They have all the data now, when they turn off 3rd party cookies, no one will be able to compete with them.
- ineedasername 6y agoYeah, sort of what I meant by my last bit... They simply don't need it any more.