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- simonebrunozzi 6y ago> SoundCloud has always been about the emerging artists I smile when I see VCs spinning their stories like this (I still like Fred Wilson though). I met the SoundCloud guys really early on; they used to be AWS customers, and we (AWS) invited them to speak at a few events we organized in 2008-2009 around Europe. It wasn't about emerging artists. They thought that audio would have replaced video as the main media streamed over the internet - all types of audio, and not just "emerging artists". They were obviously wrong.