Ha, you're pretty well versed in the pain-points! Yes, that's the playbook we want to follow - long-tail SEO. That worked amazingly well for Zapier, and if we

Ha, you're pretty well versed in the pain-points! Yes, that's the playbook we want to follow - long-tail SEO. That worked amazingly well for Zapier, and if we had a cheesy tagline, it's 'plug gaps in your zaps' like you've suggested! One interesting side-effect we noticed - people take inspiration from templates for other use-cases and this has driven up usage. When we show a YouTube studio use case to one customer, they'll try do the same thing in Mixpanel. Starting a fire here may boil down to how many generalisable templates we can churn out, and how well we can train people on integrating them.