> To move your data you will need to sync to a mac and then manually move your data. Which is exactly what a lot of users will be unable to do. They'll rather

> To move your data you will need to sync to a mac and then manually move your data. Which is exactly what a lot of users will be unable to do. They'll rather avoid the hassle by buying a new Apple device yet again. I'm not pointing my finger at Apple per se. If they provide a reasonably user-friendly way of moving your data then it's hard to blame them. But the fact is that most people will want to avoid the hassle, which means the iCloud becomes a lock-in mechanism.