> As the EFF has pointed out, the cohorts the machine learning algorithm exposes are targeted enough to be used as an individual identifier. Yup, deanonymizati

> As the EFF has pointed out, the cohorts the machine learning algorithm exposes are targeted enough to be used as an individual identifier. Yup, deanonymization is a problem. That's better than no anonymization now. But I agree, it's not perfect, and frankly, I don't think there is a perfect solution that prevents bad actors from deanonymizing users. The real solution to this issue is regulation and transparency. > Also, this solution does nothing to prevent the abuses of the resulting user clustering that we’ve already seen (such as targeting addictive pharmaceuticals to addicts, or youtube promoting conspiracy theories). This has nothing to do with the privacy implications of this technology. Personally, I think you (and the entire advertising industry) are massively overestimating the effectiveness of targeted advertising, but... shrug > The article says they plan to embed the data collection into the operating system as well as web browser, so people on Android will have even more of their privacy stripped away for ad targeting. They already do this! Again, this is still objectively an improvement. Does it fall short of eliminating targeted advertising entirely? Yes. Personally, I'm a realist and recognize that ain't happening, so we should welcome any movements that make the industry a little less invasive and destructive.