Right. Clearly not every pirated copy is a lost sale. But a lot are. It's easy to say "I'd never pay 60 bucks for that" when you just copy as many games as yo

Right. Clearly not every pirated copy is a lost sale. But a lot are. It's easy to say "I'd never pay 60 bucks for that" when you just copy as many games as you want for free. And I'm sure for some art, piracy adds value by creating demand. But that's the exception, not the rule.