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It is known that personally yargeted advertisements are relatively ineffective compared to advertising targeted at a group. For example, advertising for luggage
by oxfordmale 6y ago
It is known that personally yargeted advertisements are relatively ineffective compared to advertising targeted at a group. For example, advertising for luggage on a travel website tends to lead to higher click through rates rather than showing a personalised advertisement. Personalized ads often try to market products you just have bought.
- otabdeveloper4 6y ago(I've worked in adtech for over 15 years.) Advertising is just applied sociology, and sociology is just applied statistics. So statistically significant and unbiased sampling is what makes advertising work. Highly-targeted and personalized ads are a crutch due to the fact that unbiased sampling is pretty much impossible on the internet. (There's a joke about this: "an online poll has shown that internet penetration has now reached 100 percent".) Neither advertisers nor publishers actually want to collect high-resolution data, it's a huge cost with very little benefit.