if the doj, etc. breaks google's stranglehold on search ads up into 2 or more independent search ad companies, then other non-big-tech search engines might have

if the doj, etc. breaks google's stranglehold on search ads up into 2 or more independent search ad companies, then other non-big-tech search engines might have a chance at bidding for some of the 'default' provider lists for cell phones, browsers, etc. but as it is right now, google does not allow their search ads to be displayed on other search engines' search results. sucks!