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> Google services icons? All impossible to tell apart now. Google went for maximum idiocy when they tried to use logos to serve two distinct roles: branding an
by deckard1 6y ago
> Google services icons? All impossible to tell apart now.
Google went for maximum idiocy when they tried to use logos to serve two distinct roles: branding and utility. Which is why they look like complete unreadable ass.
They forgot the simple fact that if you want branding, logos must look unique. And if you want utility, icons must be representative. It's a classic case of wanting impossible design. I suspect there were no actual designers involved in the top-level direction at all. I've certainly done worse things for a paycheck.
- ridaj 6y agoSeems like they went with branding at the expense of utility. Not sure they were trying to do both.
- core-questions 6y ago> when they tried to use logos to serve two distinct roles: branding and utility. But you can do this. MS Office has done so one way or another for decades - the icons in the product family have similar, distinctive design language, but each also clearly conveys which product it is with shape, colour, and a clear letter logo.