I fully agree, but it easy to fall for comfort, and lose flexibility. It's pretty much the same with iTunes: I can ditch OS X and switch back to Linux. However

I fully agree, but it easy to fall for comfort, and lose flexibility. It's pretty much the same with iTunes: I can ditch OS X and switch back to Linux. However, I will not be able to play music and movies directly from my media player to the Apple TV2 without much effort. Also, synchronizing music from Banshee or Rhythmbox to my phone is not possible (until libgpod supports iPhone 4). iTunes/iCloud (/Google Apps/Facebook) will be the next Microsoft Office. You will be locked into a platform because your data lives there. It's clever.