1) Google is switching to cohort-based analysis rather than individual data. It's not a complete shut off. 2) Google already has plenty of 1st-party data from

1) Google is switching to cohort-based analysis rather than individual data. It's not a complete shut off. 2) Google already has plenty of 1st-party data from search, gmail, maps, news, etc which is more than enough to sustain the same targeting abilities.