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when something doesn't provide a reliable return on investment, they stop spending that money. that's how much you know something works, whether it's buying adv
by willhinsa 6y ago
when something doesn't provide a reliable return on investment, they stop spending that money. that's how much you know something works, whether it's buying advertising or congressmen.
- cratermoon 6y agoWith the caveat that the ability to measure ROI exists and is also reliable. See for example advertising, and especially online programmatic targeted advertising: https://hbr.org/2013/03/did-ebay-just-prove-that-paid https://hbr.org/2013/03/did-ebay-just-prove-that-paid