When I was a kid, that's how they showed a 'long' vowel as opposed to a short one. So it would be pronounced 'trans-loke' instead of 'trans-lock'. I don't kno

When I was a kid, that's how they showed a 'long' vowel as opposed to a short one. So it would be pronounced 'trans-loke' instead of 'trans-lock'. I don't know the company, but that's my assumption for the logo.