This is not a major change from their previous stance. > investing in tracking technologies that uniquely identify web users as they move from site to site acr

This is not a major change from their previous stance. > investing in tracking technologies that uniquely identify web users as they move from site to site across the internet. Fundamentally they are still tracking people and still using your information to sell you advertising. They are just relying on hardware you buy and your own software to do it. One thing I've been curious about this whole time as they've been talking up "FLOC" is what they are doing with regards to other browsers. Are they simply giving up on the ability to track non Chrome users and rely on market share? The other piece this doesn't mention is it very specifically says "Web Browsing", not tracking in general, for example across applications on mobile devices or via integration into Android.