7 ms·
It took me a while to realize that the author meant Smart (as in http://en.wikipedia.org/wiki/Smart_%28automobile%29 http://en.wikipedia.org/wiki/Smart_%28autom
by unwind 15y ago
It took me a while to realize that the author meant Smart (as in http://en.wikipedia.org/wiki/Smart_%28automobile%29 http://en.wikipedia.org/wiki/Smart_%28automobile%29). Using the marketing typography made it seem generic, which I find amusing in some ironic way.
Also, speaking of typography, what's the deal with the bar over the 'o' in TransLoc? Is it like röck döts (http://en.wikipedia.org/wiki/Rock_dots http://en.wikipedia.org/wiki/Rock_dots)?
- mikk0j 15y agoThanks for clarification. I missed that completely at first. Even if the marketing dept. wants the logo in small caps, human-readable text has proper names capitalized. That's the way it should be.
- bostonpete 15y ago> human-readable text has proper names capitalized Apple products excluded, presumably...
- jasonfeinstein 15y agoThe bar over the 'o' is a pronunciation hint. It means you should pronounce it with a "long o" sound. Therefore TransLōc is pronounced more like "Trans loak" and less like "Trans lock"
- wccrawford 15y agoWhen I was a kid, that's how they showed a 'long' vowel as opposed to a short one. So it would be pronounced 'trans-loke' instead of 'trans-lock'. I don't know the company, but that's my assumption for the logo.
- aspirant 15y agoThe bar over the ō is a macron. It is a diacritic marking a long vowel. Hence you should pronounce 'loc' like 'location.'
- antidaily 15y agoI was always taught to capitalize names regardless of their branding. In other words, even though the logo is lowercase like Adidas, you don't spell it 'adidas' unless you're writing copy for the company and that's what it says to do in the branding guidelines. Similarly, you don't add an exclamation point to Yahoo when writing about the company.