I am biased to think this was going to be just a bunch of hoopla coming from Google. They are the last company I'd expect to actually care about user privacy.

I am biased to think this was going to be just a bunch of hoopla coming from Google. They are the last company I'd expect to actually care about user privacy. "That’s why last year Chrome announced its intent to remove support for third-party cookies," aka only Google's cookies are "safe". Sounds like Google is going to try and block it's competitors from being able to gain the information Google uses to make money (tracking information for ad revenue.) Also this was written like someone needed to fill in the article for a C-Level headline after the headline was already chosen. Disappointing that a company like this maintains it's stranglehold on a market and tool (now commodity) that regular people have no understanding of.