With regards to the existing footprint of Google, it's useful to keep in mind that Google and Facebook combined are already catching 74% of advertising dollars

With regards to the existing footprint of Google, it's useful to keep in mind that Google and Facebook combined are already catching 74% of advertising dollars spent online, as per the bloomberg article shared here today: https://news.ycombinator.com/item?id=26325950 https://news.ycombinator.com/item?id=26325950 It's also worth noting that other groups have proposed systems that would not result in Google creating another monopolistic product line. Google did not seem very interested in such alternatives.