"Director of Product Management, Ads Privacy and Trust" That's quite the oxymoron of a title. Regarding the article, it seems like Google is just doing the ba

"Director of Product Management, Ads Privacy and Trust" That's quite the oxymoron of a title. Regarding the article, it seems like Google is just doing the bare minimum to keep up with the rest of the industry when it comes to privacy. Every step they make comes shortly after others in the market have already taken a similar step[0]. Google is on top and they want to keep it that way. And they know they can so long as they keep pace just enough so as not to anger their users enough for them to switch away from the Google platforms they're comfortable with. [0] https://blog.mozilla.org/blog/2021/02/23/latest-firefox-release-includes-multiple-picture-in-picture-and-total-cookie-protection/ https://blog.mozilla.org/blog/2021/02/23/latest-firefox-rele... > Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products. Google is in a position where they don't need to track individuals across the web. Most people have become dependent on Google's products and services. Even third-party websites are often dependent on Google services which feed them data in one form or another (Google Analytics, Google Sign-In, ReCaptcha, Google Cloud, etc). If anything, this move is beneficial to Google because they only have to make a small sacrifice to handicap their competition.