This is the most curious part: hiring those two individual researchers, who clearly didn't have an understanding of the nature of public communication, was incr

This is the most curious part: hiring those two individual researchers, who clearly didn't have an understanding of the nature of public communication, was incredibly naive and asking for disaster. There is no other outcome. It kind of implies a total lack of understanding of human nature on the part of those doing the hiring. "What were they thinking?" is the only thing that comes to mind. It's a very, very tricky thing to do to hire your own public critics, that has to be done very carefully and with a lot of parameters.