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Using public numbers (references below): The average YouTube user (>18yo) spends 41 minutes per day on YouTube. Let's guess that an average view duration is 1

by eek04_ 6y ago

Using public numbers (references below): The average YouTube user (>18yo) spends 41 minutes per day on YouTube. Let's guess that an average view duration is 10 minutes (~80% of an average video of 11.7 minutes). That gives us 4 video views per day. The average per view is $0.18, so $0.72 per day. Multiply by 30 to get a month, and you end up with $21.60. YouTube Premium is $11.99/month. So yes, there's a huge prize difference - the advertising revenue would be ~$10 more than the YouTube Premium price. https://blog.hootsuite.com/youtube-stats-marketers/ https://blog.hootsuite.com/youtube-stats-marketers/ https://www.statista.com/statistics/1026923/youtube-video-category-average-length/ https://www.statista.com/statistics/1026923/youtube-video-ca... https://influencermarketinghub.com/how-much-do-youtubers-make/ https://influencermarketinghub.com/how-much-do-youtubers-mak...

Theodores 6y ago
The income YouTubers get from the paying customers is nothing. A rounding error. I don't have a link for that.
- eek04_ 6y ago
  Yes. As I've said elsewhere - very few people want to pay their way out of ads - in this case, buy YouTube Premium. Newest public data I can find says there are 20 million YouTube Premium subscribers. There's 2 billion monthly actives on YouTube - ie, 99% are not YouTube Premium subscribers. https://variety.com/2020/digital/news/youtube-tops-20-million-paying-subscribers-youtube-tv-has-over-2-million-customers-1203491228/ https://variety.com/2020/digital/news/youtube-tops-20-millio... https://www.youtube.com/intl/en-GB/about/press/ https://www.youtube.com/intl/en-GB/about/press/
rightbyte 6y ago
I think that might be way off. Most adds are skipped. And 18/1000 is 1.8 cents not 18 cents. "On Average the YouTube channel can receive $18 per 1,000 ad views. This equates to $3 - $5 per 1000 video views." I.e. 0.3 to 0.5 cent per video of which Google pockets 68%:32% which gives about 0.2 cent per video for Google per video view. The first stats site says about 9 views per visit and day, so 9 videos a day is about 1.8 cent, times 30 days is 54 cents. A year would be 6.5USD for the average user - about half a month of Premium.
- eek04_ 6y ago
  You're right - $18/1000 is 1.8, I was just copying the number from the article. So that's off by me. However, as far as I understand, Google pays out the ads for premium customers, so you shouldn't count just the "to Google" portion. That's off in your calculation, to a factor of about 3. Using $4 (the average in $3 to $5) and 9 videos per day, we get 0.4cents * 9 * 365 = $13.14/year - a bit over a month of premium. Still devastating to my argument, of course.

by eek04_ 6y ago

Theodores 6y ago

The income YouTubers get from the paying customers is nothing. A rounding error. I don't have a link for that.

eek04_ 6y ago
Yes. As I've said elsewhere - very few people want to pay their way out of ads - in this case, buy YouTube Premium. Newest public data I can find says there are 20 million YouTube Premium subscribers. There's 2 billion monthly actives on YouTube - ie, 99% are not YouTube Premium subscribers. https://variety.com/2020/digital/news/youtube-tops-20-million-paying-subscribers-youtube-tv-has-over-2-million-customers-1203491228/ https://variety.com/2020/digital/news/youtube-tops-20-millio... https://www.youtube.com/intl/en-GB/about/press/ https://www.youtube.com/intl/en-GB/about/press/

rightbyte 6y ago

I think that might be way off. Most adds are skipped. And 18/1000 is 1.8 cents not 18 cents. "On Average the YouTube channel can receive $18 per 1,000 ad views. This equates to $3 - $5 per 1000 video views." I.e. 0.3 to 0.5 cent per video of which Google pockets 68%:32% which gives about 0.2 cent per video for Google per video view. The first stats site says about 9 views per visit and day, so 9 videos a day is about 1.8 cent, times 30 days is 54 cents. A year would be 6.5USD for the average user - about half a month of Premium.

eek04_ 6y ago
You're right - $18/1000 is 1.8, I was just copying the number from the article. So that's off by me. However, as far as I understand, Google pays out the ads for premium customers, so you shouldn't count just the "to Google" portion. That's off in your calculation, to a factor of about 3. Using $4 (the average in $3 to $5) and 9 videos per day, we get 0.4cents * 9 * 365 = $13.14/year - a bit over a month of premium. Still devastating to my argument, of course.