Same here. It's totally acceptable for something like a burger or ground meat "crumbles" for pizza and tacos. It won't replace a good steak (yet). Their probl

Same here. It's totally acceptable for something like a burger or ground meat "crumbles" for pizza and tacos. It won't replace a good steak (yet). Their problem as a company is that the product is pretty easy to copy. And the danger there (beyond the threat to the firm) is that one of the knock-offs will be so bad that it kills the entire meat-alternative product space because of the bad reputation. Which would be a shame - anyone who has driven by the stockyards on Interstate 5 in California would appreciate reducing our supply on cattle.