The founder of Impossible Foods has said that a major motivator for founding the company is 1. Global poverty is lifting. People around the world are starting

The founder of Impossible Foods has said that a major motivator for founding the company is 1. Global poverty is lifting. People around the world are starting to make more money. 2. A big point of pride when your family starts making money is literally putting meat on the table. 3. Our current meat production process cannot scale up to meet that demand. But, good luck convincing billions of people coming out of extreme poverty that they're simply too late and they should give up on the dream that they can finally have meat too --for the sake of climate change. They are going to demand something. He believes plant-based meat can reach that scale at a tiny fraction of the impact if they can make it acceptably close in quality. That's something I can cheer for.