The agreement isn't to make vegan meat more available, but to make Beyond Meat the "preferred supplier" of vegan meat when they do sell it (so that they don't c

The agreement isn't to make vegan meat more available, but to make Beyond Meat the "preferred supplier" of vegan meat when they do sell it (so that they don't choose an alternate vegan beef supplier for their patties but buy all their alt-beef from BM). E.g. this is an industry press release akin to saying "We were chosen to supply the rubber for the new Toyota Tacoma". People reading this as McDonald's promising to stop using beef or replacing beef with the fake beef or even putting the alt-beef into new dishes are misinterpreting this press release.