There's an assumption here that, at scale, non-meat options will be cheaper than raising cows. If the vegan option is $1 and the meat option is $2, many consume

There's an assumption here that, at scale, non-meat options will be cheaper than raising cows. If the vegan option is $1 and the meat option is $2, many consumers will choose vegan. These are big ifs, of course, but it seems possible to me.