The internet is making everything winner take all. Off the first page of Google? You don’t exist. Not on first page of Amazon for “Bluetooth headphones”? You do

The internet is making everything winner take all. Off the first page of Google? You don’t exist. Not on first page of Amazon for “Bluetooth headphones”? You don’t exist. That’s why companies will pay so much to game whatever system gets them to the top rank, which is only further reinforced when people buy/click that top product/result. This is a hard problem to solve but I think there needs to be a way of segmenting the results you see, perhaps more highly weighting the opinions of others similar (in preferences) to you.