4 ms·

Okay but Pizza Hut literally brands it as Beyond: https://www.pizzahut.com/c/content/beyond-meat-pizzas/index.html https://www.pizzahut.com/c/content/beyond-mea

Okay but Pizza Hut literally brands it as Beyond: https://www.pizzahut.com/c/content/beyond-meat-pizzas/index.html https://www.pizzahut.com/c/content/beyond-meat-pizzas/index.... and so does KFC? https://global.kfc.com/press-releases/kfc-beyond-fried-chicken-expands-to-two-new-markets https://global.kfc.com/press-releases/kfc-beyond-fried-chick... so I think this doesn't fully explain it?

evgen 6y ago
Both of those are Yum brands, so it is really a single deal. Looks like you have one deal that is branded but chicken and pizza places are not going to drive a huge amount of visibility into the segment that Beyond wants (cheap burgers) and I suspect previous comment is correct regarding McD wanting to test the waters while they work on their own solution.