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Previously, cookies could be used to track users across websites (e.g. multiple websites using the Shopify platform, by making a request to shopify.com), but al
by twiss 6y ago
Previously, cookies could be used to track users across websites (e.g. multiple websites using the Shopify platform, by making a request to shopify.com), but also to provide useful functionality (e.g. remembering their contact details). Now, this is not possible anymore, due to first-party isolation being implemented in Safari and now Firefox.
Personally, I think this is not such a big deal, as the browser can remember your contact details for you anyway, and you can fill them out on any website. So I think it's a win for privacy and for users, but it's true that there are some downsides as well.
- jrochkind1 6y agoIt goes without saying to his audience that you can't "monetize a platform-based storefront" without tracking users across websites? Maybe I don't understand what "monetize a platform-based storefront" means exactly. He's talking about the particular store on shopify making money, not shopify itself getting customers, right?
- thombles 6y agoThe author explains one of their main concerns: > its attack on “tracking” — which goes far beyond the IDFA — makes it increasingly impossible to acquire users in one place and convert them in another Somehow I can't bring myself to feel sympathy for business models affected by this.
- matheusmoreira 6y agoYeah, me neither. Privacy protections are being implemented by browsers because companies have a history of abuse. Access to this information is not a right, it's a privilege and it's being systematically revoked. They are not entitled to any user information at all and if they can't survive as a business without it then they need to find new ways to make money or go bankrupt.