Is it possible to use the web only as a platform to deliver the newest version of your native application? - User visits website - downloads binary (preferably

Is it possible to use the web only as a platform to deliver the newest version of your native application? - User visits website - downloads binary (preferably small size, use an appropriate language and cross-platform graphics library) - launches it (preferably without installation) - Perhaps creation of a local storage directory on the file system is needed the first time. - and voilà! What would be the main obstacles to such a workflow? Are there projects who try work like this?