3 ms·

> They are a trash company. How so?

• ratww 6y ago
  Don't know if this is the reason OP hates it, but for me SEMRush and similar companies are the reason the web is littered with blogspam for pretty much every topic. Content Marketing companies and Content Farms use SEMRush to figure out which topics are covered by competition of their clients and which topics would attract visitors, and then pay pennies to a non-expert freelancer to produce a very shallow text with content probably copied from the same competitor, and littered with keywords recommended by SEMRush. Then, this text rises to the top of Google while non-SEO optimized quality content lingers in obscurity. How Google doesn't go after those shady practices is beyond me. They're probably just afraid of killing a whole industry and having an antitrust target on their backs.
  • Xevi 6y ago
    Imo the problem mainly lies in Google's square. All SEO tools exist for the reason of it being possible to game search results in the first place. It's inevitable that companies will offer tools and services to do so when there's such a huge market for it. Google has gotten better at discerning between crap and quality content, but they still have a long way to go, and I'm unsure if it can be fully fixed the way search engines currently work.
    • kilroy123 6y ago
      Personally, I've given up hope Google will be the one to do this. They have serious talent and no one can deny this but IMHO Google lacks vision and leadership. They've simply lost their way. Even their search results have gotten worse and worse.
      • dcist 6y ago
        Google's fix for spammy results seems to be favoring large corporations, governments, and putting results on their own page (so-called "rich results" fka "rich snippets).