2 ms·
Shareholders care about public perception. Selling user data isn't that profitable. It makes sense that a company would weigh in the potential cost to the bra
by mywittyname 6y ago
Shareholders care about public perception. Selling user data isn't that profitable. It makes sense that a company would weigh in the potential cost to the brand when determining whether to sell user data.
I could see IKEA using their "good behavior" as a marketing expenditure or selling point. Much like Apple does. This would align well with their general brand perception vis-a-vis sustainability and whatnot.
- blaser-waffle 6y agoThe only people that care about this sort of thing here, on hacker news. Or similar tech forums. My mom isn't going to care, she's going to get something because she thinks it looks cool and the brand is eco-friendly or some shit. There is a demand for bulletproof cars and blackout curtains, but judging by what I see in my neighborhood, I wouldn't invest heavily in a company that makes those things. But the latest fashions, made sustainably, in POC & women owned business, OMG SO AWESOMEMMEMEME