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> The cause is Apple: its approach to cookies makes platform-based web storefronts increasingly difficult to monetize effectively Can anyone explain this? I'm

> The cause is Apple: its approach to cookies makes platform-based web storefronts increasingly difficult to monetize effectively Can anyone explain this? I'm not sure what they are referring to.

tguedes 6y ago
He means Shopify. Shopify merchants (and other DTC companies) heavily use Facebook/Instagram to target the specific audience they are targeting. Shopify has since announced that there will be a tighter integration with Facebook Shops
- jrochkind1 6y ago
  What does that have to do with "apple's approach to cookies makes platform-based web storefronts increasingly difficult to monetize effectively"?
twiss 6y ago
Previously, cookies could be used to track users across websites (e.g. multiple websites using the Shopify platform, by making a request to shopify.com), but also to provide useful functionality (e.g. remembering their contact details). Now, this is not possible anymore, due to first-party isolation being implemented in Safari and now Firefox. Personally, I think this is not such a big deal, as the browser can remember your contact details for you anyway, and you can fill them out on any website. So I think it's a win for privacy and for users, but it's true that there are some downsides as well.
- jrochkind1 6y ago
  It goes without saying to his audience that you can't "monetize a platform-based storefront" without tracking users across websites? Maybe I don't understand what "monetize a platform-based storefront" means exactly. He's talking about the particular store on shopify making money, not shopify itself getting customers, right?
- thombles 6y ago
  The author explains one of their main concerns: > its attack on “tracking” — which goes far beyond the IDFA — makes it increasingly impossible to acquire users in one place and convert them in another Somehow I can't bring myself to feel sympathy for business models affected by this.
  - matheusmoreira 6y ago
    Yeah, me neither. Privacy protections are being implemented by browsers because companies have a history of abuse. Access to this information is not a right, it's a privilege and it's being systematically revoked. They are not entitled to any user information at all and if they can't survive as a business without it then they need to find new ways to make money or go bankrupt.

> The cause is Apple: its approach to cookies makes platform-based web storefronts increasingly difficult to monetize effectively Can anyone explain this? I'm not sure what they are referring to.

tguedes 6y ago

He means Shopify. Shopify merchants (and other DTC companies) heavily use Facebook/Instagram to target the specific audience they are targeting. Shopify has since announced that there will be a tighter integration with Facebook Shops

jrochkind1 6y ago
What does that have to do with "apple's approach to cookies makes platform-based web storefronts increasingly difficult to monetize effectively"?

twiss 6y ago

Previously, cookies could be used to track users across websites (e.g. multiple websites using the Shopify platform, by making a request to shopify.com), but also to provide useful functionality (e.g. remembering their contact details). Now, this is not possible anymore, due to first-party isolation being implemented in Safari and now Firefox. Personally, I think this is not such a big deal, as the browser can remember your contact details for you anyway, and you can fill them out on any website. So I think it's a win for privacy and for users, but it's true that there are some downsides as well.

jrochkind1 6y ago
It goes without saying to his audience that you can't "monetize a platform-based storefront" without tracking users across websites? Maybe I don't understand what "monetize a platform-based storefront" means exactly. He's talking about the particular store on shopify making money, not shopify itself getting customers, right?
thombles 6y ago
The author explains one of their main concerns: > its attack on “tracking” — which goes far beyond the IDFA — makes it increasingly impossible to acquire users in one place and convert them in another Somehow I can't bring myself to feel sympathy for business models affected by this.
- matheusmoreira 6y ago
  Yeah, me neither. Privacy protections are being implemented by browsers because companies have a history of abuse. Access to this information is not a right, it's a privilege and it's being systematically revoked. They are not entitled to any user information at all and if they can't survive as a business without it then they need to find new ways to make money or go bankrupt.