It really isn't. No-one was calling for Amazon to be banned, no-one was even outraged about it. A couple of people made some jokes on Twitter. That's all. We _

It really isn't. No-one was calling for Amazon to be banned, no-one was even outraged about it. A couple of people made some jokes on Twitter. That's all. We _are_ in a time of poorly motivated clickbait content, however. That's what this is. There's a certain irony here somewhere in people being outraged about the outrage they perceive others to have... the original outrage doesn't even exist and yet another outrage cycle begins.