Weather Factory, developer of Cultist Simulator, has been open about the business side of their development. This includes a few blog posts about their decision

Weather Factory, developer of Cultist Simulator, has been open about the business side of their development. This includes a few blog posts about their decision to go with a publisher (Humble Bundle) instead of going alone. tl;dr Up-front advance was important for cash flow and risk management. At the end of the day they ended up with less profit but think it was the right decision anyways. http://weatherfactory.biz/state-of-the-factory-year-1/ http://weatherfactory.biz/state-of-the-factory-year-1/ Note also that there is a difference between a publisher (Humble) and a distributor (Steam), which is covered in that post.