Our customers wind up spending a lot of time waiting on services to respond watching loaders. Speed on the app is entirely ignored otherwise, you are just happy

Our customers wind up spending a lot of time waiting on services to respond watching loaders. Speed on the app is entirely ignored otherwise, you are just happy you got a result. At a previous job people complained about how slow our iPad app was, we measured every single step from tap through service call back to redraw and 90% of the time was in our backend, even with average internet performance.