You may need publisher for one of the following: Marketing Localization Covering development costs Physical distribution It is definitely possible to do ma

You may need publisher for one of the following: Marketing Localization Covering development costs Physical distribution It is definitely possible to do marketing and localization alone as a company, but it will divert studio's focus from game development, which could do more harm than good since game development is insanely hard. Physical distribution is almost impossible to do properly for a small company. Of course there are game investors that invest into specific games and it could be better fit than publishers, but you can do both. need to spent hours trying to install all that stuff That is pretty much not a case.